#WaitToTweet: Toilet-texting trends toward topical

We're always looking for creative ways to talk about the importance of clean water. So if we can talk about our business where people are doing theirs, sign us up.

That's what makes our #WaitToTweet campaign fun.

Our infographic and stats about cell-phone-users' toilet-texting trends was our way to educate customers about the flow of water beneath their seats. It's received a nod from The Plain Dealer, Cleveland Scene, and now the Alan Cox Show:

It's not the first time we've been on Alan's airwaves, and the common hook seems to be fecal bacteria. Go figure.