STORMWATER: "Rain delay sponsored by the Sewer District?"

Weather could be questionable for this weekend's Cleveland Indians games, so if you're tuned in to watch the Tribe play on SportsTime Ohio, you could see a "rain delay" graphic brought to you by the Northeast Ohio Regional Sewer District.

It has nothing to do with the play on the field, but it has everything to do with stormwater.

SLIDESHARE: How and why @neorsd got social

Why is the Sewer District using social media? Because you are.

That's the simple answer we've offered before, but we recently presented these slides at a professionals networking event. It gives the past, present, and future of social media's role in our communication efforts, and even includes a few cautionary tales for social-media newcomers. You may want to view the full-screen version on Slideshare that includes the captions and content links.

Your Sewer District and social media? How @neorsd is using it, learning from it, educating with it from Northeast Ohio Regional Sewer District