Friday, May 31, 2013
STORMWATER: "Rain delay sponsored by the Sewer District?"
Weather could be questionable for this weekend's Cleveland Indians games, so if you're tuned in to watch the Tribe play on SportsTime Ohio, you could see a "rain delay" graphic brought to you by the Northeast Ohio Regional Sewer District.
It has nothing to do with the play on the field, but it has everything to do with stormwater.
We've partnered with the Indians on several outreach efforts before, and this year's takes a closer look at our stormwater program. The rain-delay correlation made sense as we seek to raise awareness of the impacts of stormwater on local streams and how our regional stormwater management program is working to address these problems.
Radio ads like this one are another component, promoting cost-saving opportunities that can also help the environment.